If you have niche sites that are not getting much traffic it can be tempting to try to boost the traffic by stumbling, digging or adding your post or site to social network sites. However if you are monetising with Google adsense be careful. Google pays you for traffic that not only clicks on the adds but that converts. Not all the people who click on ads are going to buy of course but Google knows what proportion to expect to convert if the traffic is targeted.
That means that traffic coming to your site needs to be already looking to purchase something. You get this kind of traffic from the search engines. If someone is looking for an answer to their problems they will use a search engine to find it - they won’t use stumbleupon or blogcatalog! Stumblers and diggers are surfing, hopping from one site to the next. If they do happen to click on an ad they are very unlikely to buy anything. At least this kind of traffic is not too likely to actually click an ad. A lot of social traffic can lead to Adsense smart pricing
Quote from Googles Adsense Blog (my bolding)
The best way to ensure you benefit from AdSense is to create compelling content for interested users. This also means driving targeted traffic to your site — advertisers don’t gain as much ROI when paying for generic clicks as they do for quality clicks that come from interest in your content. Good content usually equals a good experience for user plus advertiser, which can be much more valuable than CTR. (ROI return on investment - CTR click through rate)
So Google wants targeted traffic. That means traffic from search engines that comes to your site with a purpose in mind. It is also important to have relevant content on your site to trigger relevant ads. This is easier with a niche site and you can tweak the ads appearing by making sure the relevant keywords are in your post titles and content. Use one post per page unless all your posts target the same keywords especially on the home page. Mixed posts targeting different keywords will only confuse the Google bot and lead to irrelevant ads which won’t do you any good.
How do you know if you’ve been smart priced?
All the sites in your account are affected not just the offending site and the cost per click (CPC) will go down to cents. If you see a sharp drop in CPC you could be smart priced. The good news is that if you remove ads from the problem site your CPC should return to normal in about a week or so as soon as Googlebot has reindexed your site. It may be difficult to find the offending site especially if you have more than one that is causing the problem. The CTR is an indication that the traffic is not targeted for the ads but itself is not a problem - you could have a low CTR but high conversion so use it as an indication not a proof that you may be smart priced.
Griz has lots more information at How to Get Traffic to your Website or Blog
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When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly
Wow its great article and really you have post helpful and informative information.
Great overview of Smart Pricing. The concept is a difficult one to understand. Thanks for the information.
Really you have post good article topic for know about the Google adsense
and smart pricing .thanks for all views.
Nice views and information s about the google adsense and smart pricing.you have wrote well about these topics.
Excellent post! Smart pricing was really hard to understand for me. That’s why I like these posts most of all, practical information that all we can use.
I’m using adsense to make money on my blog, but I’m also trying my luck in affiliate marketing, it seems though it really works out well. Although I still have to learn more about increasing your CTR rate.
So now I came to know why my earning in last July gone down. So this was the reason. I noticed that 60% of my earning gone down.
But now I am back to normal and I think I beat smart pricing.
Google is certainly knows how to control those things which can carry negative effect to their business and I think Smart pricing is one of them.
Adsence is a good tool for creating strong keywords. But sometimes it is just not working as it is expected to.
Hey , I finally decided to write a comment on your blog . I just wanted to say good job . I really enjoy reading your posts.
Hi,Its really nice post.Idea to making money with Google adsense is very great,u will earn on each hit, if any body search by Google from your site
then u will earn money that is great.
You’ve offered a lot of great information for me. I’ve got a blog and I’m using Adsense to try to make a little extra money and all of a sudden my CPC dropped dramatically and I had no idea why. Thanks for the info about smart pricing. Now I have an idea about how I can fix the problem.
Very informative post. Thanks for sharing these links with us. I am a new blogger that’s why I am searching some tips and post that can give me some knowledge.
Great overview of Smart Pricing. The concept is a difficult one to understand. Thanks for the information.
I do not think that this one is applicable for everyone. I mean to say that I have 150 visitors and from them I got one click but do you know what was the value of such click … it was $3.40
I would love to hear about smart pricing from some adsense professional from Google team.
I agree with john detitta on glimpse of smart pricing, in fact it’s difficult to understand. I’ve been using google ad sense since long back but I wondered that I haven’t aware of smart pricing. Thanks for sharing it and keep it up sharing this kind of blog post.
Welcome to the club dude. You are not the only one here but I think they are not wrong on this ground because there are many scammers around this world and because of their act innocence people like us also get effected badly.
Do you really think that such kind of practice is going on. Although many big authors for Adsense have talked about this.
Stumple Upon have send so many visitors that google will have to take this kind of steps.
Very informative post,The best way to ensure you benefit from AdSense is to create compelling content for interested users.
What’s great about the Google AdSense is that the ads are relevant to the content of your web page. Most likely, visitors of your web site are interested on the theme of your site and specifically, on the content of your web page. So, seeing ads related to their interest would definitely drive them to click through the link or the ad. Using state-of-the-art technology, Google scans your web site and matches the content of your pages to their large database of advertisers; this way, Google is able to find ads that are targeted by the users of your site. In addition, Google changes the ads in your site as you change the content of your pages, so you can always expect the ads to be relevant to your site.
Hey,
Well i have always struggled to understand everything there is about smart pricing and i find it amazing when i stumble upon information such as this. Thank you.
Respectfully,
Jeremy
Generating traffic for the sake of earning in your Google Adsense is sometimes a critical stage of promoting. You should be careful that your ways of promoting will not violate their Terms and Conditions.
A lot of Google Adsense account has been banned or disabled because they were not following the rules and regulations. A lot of people have been creating programs to boost your Adsense earnings. The only problem with these programs is that you are not sure if it is effective or not. There are also some of these programs which is a scam. They promise you with earnings after you pay for the program but the truth is they are earning because you paid for a fake or useless program. There are also programs that are effective but are not accredited by Google Adsense.