What are the strategies for the Link Building?
Link building is a process of acquiring the hyperlinks from other websites to your own website. The hyperlink (usually called as link) is a way for the users to navigate between different pages on the internet. Search engines use links to crawl over the web, they will crawl the links between the individual pages on the website or on the entire websites. There are many techniques by the help of which you can build the links for your website.
Why is Link Building important for SEO?
In order to understand the importance of the link building, it is very important to first understand the basics of how a link is created on a website, how the search engines see the links on the website and what they can interpret from them. One can build the link on the website by following these steps –
. Start of link tag – The starting of the link tag is called as an Anchor Tag (i.e. “a”). This refers to the opening of the link tag and tells the search engine that a link to something else is about to follow.
. Link referral location – The “href” stands for the “hyperlink referral”, and the text inside these quotation marks indicates the “URL” to which the link is pointing on your website. This does not always have to be a webpage; it could be the address of an image or a file to download of a website. Occasionally, you will see something other than a URL, beginning with a # sign. These are the local links, which take you to a different section of the webpage you are already on.
. Visible/Anchor text of link – This is the little bit of the text that users see on the webpage and on which they need to click if they want to open the link. The text is usually formatted in some way so as to make it stand out from the text that surrounds it, often with blue color and/or underlining, signalling to the users that it is a clickable link.
. Closure of the link tag – This signals points to the end of the link tag to the search engines.
What are different strategies of a successful link building?
The different strategies of a successful link building are –
Get to know your audience
If you want your audience to grow, you need to find out how to expand your audience or how to find a new audience regarding your business. You need to know two things about your audience i.e. who is your audience right now and what does your ideal audience looks like. For example – at Yoast.com your audience mainly consist of web developers.In order to get know about your audience you need to do some research work so as to attract them on your website.
Make a list of the websites that appeal best to your desired audience
If you have a clear picture of your present and desired audience in mind, you can make a list of the websites that could possibly help you in reaching your new audience on your website. You need to find out those websites that already appeal to your desired audience. As the links from these websites could help you to reach your new audience.
Writing an amazing content
In order to link your content with other websites, your content simply need to be amazing so as to attract the new audience to their website. Your content should appeal to your audience you are aspiring to make your readers or buyers. One thing you need to make sure that your pieces and articles are well structured and nicely written.
Match content to your websites
If you have written an awesome blog post, you should dive into the list you made as part of your growth strategy for your business. Choose those websites from the list that could possibly link to the article you have written. If you have a long tail keyword approach, then the number of websites that will be fit to link to your blog post will be small.Make an effort to find those websites that really fit the specific topic of your niche blog post or article. These websites will probably be very appealing to link, as your blog post really fits their content. More importantly, the visitors that will come to your website following that link will really be interested in the topic of your article making high chances of conversion and recurring visits regarding your website.
If you have really put an effort in both writing the content as well as finding the websites that best fit the content of your article, you need to contact those website that you would like to link to your website. Tell them about the content or product and ask them to write about it and link to that website. You can use email, but in many cases, Twitter or even the phone call is a great way to contact the people as well. Make sure to reach out in a personal way, never send them automated emails so as to reach them.
Use of the social media platform
If your content is original and well structured, you will be able to reach the new audiences and get links by using the social media platforms. Make sure that you tweet about your blog, perhaps send some tweets to the specific persons of whom you think they may like your articles or posts. Facebook is also a great way to get exposure for your articles or posts as many people like tweet and share your articles, which constrained your business to receive more links as well.
So, a successful link building strategy should always be aimed to bring the new aspired audience to your website.