What is SEO and How it works for Small Businesses?

This is one of the biggest questions asked by our clients that what is SEO and how it works for small businesses. Even, if you have a start-up in your business, then also you can make some positive changes to improve search engine optimization by building a website and redesigning it. You will be glad that a little knowledge of SEO under your belt can help you in giving rank to your brand in search engines in no time.

Do you want to know What SEO is and how it works? Let dig deeper to know more about it.

 What is SEO?

SEO stands for the Search Engine Optimization that optimizes your website as well as the content on that to get the organic traffic from the SERPs ( Search Engine Results Page). It is a digital marketing strategy that focuses on the presence of your website on search engines like Google.

So, if you want to rank your website on the number by using the best keywords for it then you will need to apply the SEO to increase the ranking of the keywords. By improving the SEO for your business you can expand the visibility of your brand on the search engines. By doing this it will not only you to reach and also make you engage with more potential customers.

Now you might have got an idea about the SEO and you want to know how it works. And to do that continue to read the blog of our as we do not end here.

 How SEO works…

So, do you really want to rank the keyword  on the google, then you will need to apply the SEO strategy  and it is of two types:

On-Page SEO

Off-Page SEO

 In On-Page SEO or On-site

  • Target the best keyword clusters
  • Maintain the content and website infrastructure
  • Creating new content to target specific keyword clusters
  • Match the existing content with the target keyword
  • Having the best design for the website


What are the aspects of on-page SEO? Want to know more:

  • Keyword Research
  • Title Tag
  • Meta Description
  • Header Tags
  • Internal Links
  • Sitemaps

While doing the on-page of any website you will need to focus on the above points as it will help you in making your website rank.

In Off-page or Offsite

It is the other process that helps you improve the ranking of your website on the SERPs. With it you can strengthen the credibility of the website by building a domain of trustworthiness as with it you increase the page rank, increase traffic, and brand awareness. It is mostly associated with the Link Building.

Link building means getting hyperlinks from other websites to your website. You can also call it the External Link Building.

From the perspective of on-page SEO, if you have high-quality content then you can optimize the relevant keyword and can rank them.

From the off-page perspective, if the content is of high-quality then the other sites will link back to your sites. And to do that you need to follow some strategies:

If the content is well-structured and original then other sites will link back to your sites.

Even you can share the offsite engagement through social media and collaborating with the bloggers.