What is SEO and how SEO works for Small Businesses?
SEO is an acronym that stands for the “Search Engine Optimization”, which is the process of optimizing your website to get the organic or unpaid traffic from various search engine results pages.
In other words, SEO involves making certain changes to your website design and content that make your website looks more attractive to a search engine. By improving the SEO for your business you can expand the visibility of your brand on the search engines.
How SEO can work for the Small Businesses?
If you are a small business just starting out then, SEO might be the last thing on your mind. It is enough work sorting out your e-commerce website and stock not to mention setting up your social media. Some of the SMEs have never heard of the SEO and how it best fits into digital marketing. In short, SEO (Search Engine Optimization) helps your website to appear higher up on Google.
SEO encompasses a wide range of technical practices as the Google algorithms take many factors into account when deciding who appears at the top of their search engine results pages (SERPs). This make your website fast and easy to use, to targeting the exact phrases your customers search for online, it can become a big to-do list. Here are some of the SEO tips that can help you to get your business going –
Make yourself easy to find on the Google Maps
Do you have a bricks-and-mortar business? If you do not appear on the Google Maps, local customers may second guess your very existence. So, set up a Google My Business account and ensure your open hours, telephone number, email address and website are accurate. Customers will also have the chance to write (hopefully positive) reviews about your business. By this people instantly find you and know when you are open and how to contact you.
Designing a user-friendly website as good as your product
If someone likes your product, do not put them off buying it with a bad company website. Slow loading times, confusing layouts and even typos can contribute to people changing their mind about spending their money in buying your website products. Even worse, bad web design can affect the Google rankings. So, make it easy for the search robots to crawl your website and easy for users to find what they are looking for.
Don’t pay for the dodgy backlinks – Google sees through it
It is hard to think of marketing products without pestering the bloggers to link to your website. But Google has wised up to sponsored posts (they have even introduced a specific tag so they can better identify and discount them) and they have little to no positive effect on your rankings. Better to spend time in creating great content for your own website which people want to share naturally. Make something noble of being shared and linked to.
Creating an amazing digital content around real search terms
The words and phrases your potential customers search for on the Google may surprise you. Find the real search terms people use – do not guess. Targeting the long tailed keywords rather than just generic one word terms. For example using the long tailed keywords “cheap dog bow ties in London” rather than just “bow ties”. Also make sure to create unique, engaging and trustworthy content around those words.
Find your business niche and do it better than anyone else
Heard of the skyscraper content? Digital marketing is competitive, and it is difficult for the start-ups to compete with giants. Skyscraper content is where you take the inspiration from your competitors, then do it better. Take “5 Well Dressed Dogs”, but make it “10 well-dressed dogs and how to steal their style” then make it the most well researched, comprehensive guide on the internet.
Doing a Google search for yourself on the internet
If you cannot find your own company website and web pages on Google, what chance will your customers have? How you look on Google search results pages (i.e. SERPs) affects whether people click on them. The preview page title and Meta description must encourage the people to pick your webpage. Avoid overly long and automatically generated info.