Why SEO Matters for E-commerce Websites?
Search engine optimization i.e. SEO is the process of generating the organic (i.e. free, natural) traffic from sites such as Google, Bing and Yahoo.When you search for something on Google, you are taken to the search engine results page (SERPs). E-commerce SEO is all about ensuring your product pages that appear among those ten organic search results. The higher the page number you rank on, the lower is the traffic you will generate.It does not matter whether your company is big or small, a bootstrapped start-up or a Fortune 500 firm, you need SEO to maximize your e-commerce website’s profitability.The key points that describe how SEO matters for the e-commerce industry are –
SEO is critical for helping the customers to find you
Having an E-commerce website without a SEO is leaving cash on the table and plenty of it.The way the technology has evolved over the years has transformed the way consumers has purchase the products. Search play an integral part of the decision making process, with 89% of the consumers using various search engines to inform their purchase decisions.
Thus, ignoring the SEO means you are taking the risk of not being visible on the internet during your customers buying journey. When you are not visible on the search results, fewer customers will approach you, you sell less and your growth slows down. At the same time, your competitors will increase their sales and profits and you are letting them grow stronger.
If your revenue were to drop by 50%, alarm bells would go off instantly yet that does not happen when you miss a chance to grow by 50%. That opportunity is just waiting there for you to grab with a superior SEO strategy for your business.
SEO is a cost-effective way to grow your bottom line
It is seen that more successful clients allocate most of their time and resources to the activities that are essential for meeting their goals and cut down on areas with lesser potential or impact regarding your business. When the fundamentals of your sales and marketing strategy involve correct analysis of your situation, market and competition and your plan is tailored to your resources and strengths and your efforts will be more cost effective.
In this highly competitive industries and niches, paying for website traffic can run to many dollars per click or maybe you are forced to buy costly banner ads. With the effective SEO, you are less dependent on this traffic. But you can still buy ads. But if finances are tight, SEO can be a lifesaver for your business that keeps the sales and profit flowing.Unlike the various paid search traffic, the traffic from the organic search is “free” (i.e. no cost-per-click, no cost-per-conversion and no cost-per-impression). You can attract the quality traffic in large volumes without paying for it directly.
The successful e-commerce companies have prioritized SEO efforts to optimize their websites for Google and other search engines as these companies have a unique mind-set. Their approach, preparation and planning is different as compare to the other companies. They integrate the SEO techniques with an overall marketing strategy, tying it with the activities such as content marketing and social media marketing, guided by an experienced SEO consultant.
Integrating SEO with other marketing activities has a twofold benefits –
- It increases the effectiveness of these marketing activities and also improve your organic search visibility.
- This saves you time and money and brings down your cost per conversion i.e. you will achieve more by spending less.
SEO’s effects are long lasting making it a great investment
Search engine optimization delivers results that are targeted, cost-effective, measurable and long lasting.With the paid advertising, the minute you stop paying, the traffic of your website drops. SEO just keeps going and going, working night and day in boosting the traffic on your website.
Unlike the most forms of the marketing techniques, where you start with a clean slate every year, SEO builds upon itself to grow stronger over time. You can layer upon what you did last year and keep growing, until you own your niche and dominate your competitors in the market.In some cases, you can even take a break or focus on the other things for a few weeks or months and return to find that SEO just as effective as before. Unlike the various paid advertising, the stream of customers and sales would not stop the moment you put the brakes on. If you run short of cash, you could pause your other ads and still be visible to your audience through the organic search results.